How much will women's thongs really cost in 2025?

The lingerie market is constantly evolving, with women's thongs remaining a popular intimate apparel choice. As we look towards 2025, consumers and industry experts alike are curious about the potential costs of these garments. This article explores the factors that may influence thong prices in the coming years, examines current trends, and provides insights into what shoppers might expect to pay for women's thongs in 2025.

How much will women's thongs really cost in 2025?

As we approach 2025, several trends are likely to shape the women’s thong market. Sustainability is becoming increasingly important, with more consumers seeking eco-friendly materials and production methods. This shift may lead to the use of recycled fabrics, organic cotton, and biodegradable materials in thong manufacturing. Additionally, customization and personalization are gaining traction, allowing customers to design their own thongs or choose from a wider range of sizes and styles to suit individual preferences.

Comfort-focused designs are also on the rise, with brands developing thongs that prioritize wearability without sacrificing style. This trend may result in the integration of innovative fabrics and construction techniques that enhance comfort for all-day wear. Furthermore, the growing popularity of inclusive sizing is likely to continue, with more brands offering extended size ranges to cater to diverse body types.

What average price ranges can be expected for women’s thongs?

While it’s challenging to predict exact prices for 2025, we can examine current market trends to estimate future price ranges. As of now, women’s thongs typically fall into several price categories:

  • Budget-friendly options: £5 - £15 per thong

  • Mid-range thongs: £15 - £30 per thong

  • Premium and luxury brands: £30 - £100+ per thong

Considering factors such as inflation, material costs, and evolving manufacturing processes, these price ranges may shift slightly by 2025. However, it’s reasonable to expect that a similar spectrum of options will remain available to cater to different budgets and preferences.

What factors influence the price of women’s thongs?

Several key factors contribute to the pricing of women’s thongs, and these are likely to remain relevant in 2025:

  1. Materials: The quality and type of fabrics used, such as cotton, lace, silk, or synthetic blends, significantly impact the cost.

  2. Manufacturing processes: Advanced production techniques or handcrafted details can increase prices.

  3. Brand reputation: Established luxury brands often command higher prices due to perceived value and marketing.

  4. Design complexity: Intricate patterns, embellishments, or unique features can drive up costs.

  5. Sustainability efforts: Eco-friendly materials and ethical production practices may result in higher prices.

  6. Supply chain factors: Changes in labor costs, transportation, and raw material availability can affect pricing.

  7. Market demand: Fluctuations in consumer preferences and overall demand can influence thong prices.

Where to buy: Online vs. store prices

The shopping landscape for women’s thongs is likely to continue evolving towards a balance between online and in-store experiences by 2025. Online retailers often offer competitive pricing due to lower overhead costs and the ability to reach a wider customer base. Many consumers appreciate the convenience of online shopping, with access to a broader range of styles and sizes.

However, physical stores provide the advantage of trying on garments and receiving personalized assistance. Some brick-and-mortar retailers may offer exclusive in-store promotions or loyalty programs to incentivize visits. The price difference between online and in-store purchases may vary, but consumers can generally expect similar pricing across both channels for the same brand and style.

To provide a clearer picture of what consumers might expect in 2025, let’s examine a comparison of current popular thong brands and their offerings:


Brand Style Material Price Range (£) Key Features
Calvin Klein Invisibles Thong Nylon, Elastane 18 - 25 Seamless, Laser-cut edges
Marks & Spencer 5 Pack Cotton Rich Thongs Cotton, Elastane 12 - 18 Value pack, Breathable fabric
Agent Provocateur Lorna Thong Silk, Lace 65 - 85 Luxury design, High-end materials
SKIMS Fits Everybody Thong Nylon, Spandex 18 - 24 Inclusive sizing, Comfort-focused
Savage X Fenty Microfiber Thong Polyamide, Elastane 14 - 20 Wide color range, Smooth finish

Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.


As we look towards 2025, these brands and others are likely to continue offering a range of options to suit various preferences and budgets. While specific prices may change, the overall structure of the market is expected to remain similar, with options available across different price points and style categories.

In conclusion, the cost of women’s thongs in 2025 will likely be influenced by a combination of ongoing trends, material innovations, and market dynamics. While exact prices cannot be predicted with certainty, consumers can expect to find options across various price ranges, from budget-friendly to luxury offerings. As the industry continues to evolve, factors such as sustainability, comfort, and inclusivity are likely to play increasingly important roles in both product development and pricing strategies.